| You may well have noticed gorgeous, massive | | | | production straight eight engine, and was |
| cars in classic movies. What happened to | | | | later joined, then replaced by the Tipo 8A. |
| these car makers? Were they innovators or | | | | Customers purchased a chassis and ordered |
| just producers of boats or other | | | | whatever body tickled their fancy from a |
| monstrosities of little innovative value? | | | | coachbuilder. The well known high end |
| Sort of like big tank S.U.V. trucks in these | | | | coachbuilder of the time Sala and Castanga |
| days of $ 3 a gallon gasoline. Indeed you may | | | | accounted for most of them. Others built to |
| have spotted such cars as the Italian made | | | | the likes of Fleetwood and Barker. |
| Isotta Fraschine in classic movies such as | | | | |
| the movie "Sunset Boulevard" which starred | | | | One of the lighter and more powerful Super |
| Gloria Swanson. These cars were not only the | | | | Spinto versions of the *A finished sixth in |
| highest end luxury models of their days but | | | | the first Mille Miglia , driven by none other |
| they introduced early on many advanced | | | | than Count Maggi , one of the 1000 -mile road |
| features into cars as well as moving ahead | | | | race founders and originators. He was |
| and reinforcing standards of reliability and | | | | accompanied by Bindo Maserati. Bindo and his |
| durability of motor vehicles. The thin edge | | | | brother Alfieri were then working for Isota |
| of the wedge even then. Back in 1929 when the | | | | Fraschini as testers. Most of the parts for |
| Tippo 8A primo motor car was delivered to its | | | | the first Masaerati cars were made at |
| first waiting owners , the automotive name | | | | Isotta's factory on Via Monterosa in Milan. |
| and models if Isoto Fraschini were held in | | | | |
| the same breath , prestige and level as those | | | | Launched in April 1931, the Tipo 8B is |
| of Rolls-Royce and Hispano-Suiza. The story | | | | generally considered as Isotto Fraschini's |
| starts in Milan, Italy thirty years earlier | | | | finest automobile product. It offered more |
| when Cesare Isotta and Vincenzio Fraschino | | | | performance than its predecessor. About 950 |
| joined forces and went into the "newfangled" | | | | of these fine motor vehicles were |
| car business. | | | | manufactured and sold. The Tipo 8B Automobile |
| | | | product line encountered strong opposition |
| At that time Italy was a poor country, they | | | | from the likes of Rolls-Royce, Hispano and |
| soon realized that with their limited car | | | | Bugatti. By the mid nineteen thirties the |
| market, and luxury car market the need, | | | | Isotta Frascnini car production system and |
| indeed the necessity to export their | | | | enterprise was out of the automobile |
| products. The enterprising partners first | | | | business. It made a short comeback after the |
| shipped a car to the United Sates in 1902 and | | | | time period approximately of the post Second |
| established the Isotta Import Company in New | | | | World War II period when the Tipo 8C |
| York just five years later. In 1908, Isotta | | | | Monterosa appeared to a fanfare of postwar |
| won Sicily's super tough Targea Florio race | | | | trumpets. The Post World War II Tipo 8C |
| and notched up more than several important | | | | Monterosa was a most interesting concept car |
| auto races in America. Two years later, the | | | | of its time period - a very big car with a |
| Italians launched the mighty KM model, which | | | | V-8 engine its tail. Rather unbelievably, or |
| sported 10.6 liter, four cylinder, and | | | | perhaps |
| sixteen valve engine. It would storm along at | | | | |
| 90 mph at a time when few aircraft could | | | | We owe a debit of gratitude to these early |
| achieve that in flight. | | | | luxury automobile innovators and producers in |
| | | | that what we take today for automotive |
| After World War I, Isotta Fraschini decided | | | | vehicle features , engineering as well as |
| to concentrate on the lucrative and | | | | reliability started early on with the |
| prestigious luxury end of the automotive | | | | expectations of purchasers of these luxury |
| market. The 5.9 liter Tipo 8 arrived in 1909 | | | | automobile products. |
| - powered by the world's first series | | | | |