| Searching is not any more an intensive | | | | There were, however, differences between |
| work to do. By merely logging in to your | | | | the search patterns of the Spanish |
| favorite website, you can already search | | | | speaking and the English speaking |
| on anything and everything under the | | | | consumers. Example of these is the Ford |
| sun. | | | | Mustang. It appeared as the second most |
| With the newest technology that this era | | | | searched vehicle on However, as to its |
| has given, searching for a car does not | | | | popularity with Spanish speaking |
| anymore mean standing and going out the | | | | consumers, it fell 9 spots down. At |
| house and looking around for an auto | | | | AutoMercado.com, the Mustang, the |
| dealer. The internet is very much | | | | Camaro, and the Corvette were all less |
| available. | | | | searched than on But in the case of the |
| Because almost everybody's daily routine | | | | Volkswagen Jetta and the Toyota Corolla, |
| involves the mode of transportation, | | | | the cars did not appear in the top 20 |
| people usually search for vehicles. The | | | | list on Nonetheless, they were included |
| more the vehicle is searched, the more | | | | in the top 10 most popular vehicles on |
| it is popular. When people search for a | | | | The Vice President of Electronic Media |
| car, it can either mean they are curious | | | | at Auto Mart, by the name of Skip Dowd, |
| about it, or they just love the item | | | | said that for the most part, the demand |
| they are searching. | | | | is very similar on the two sites. Some |
| Two web sites on auto mobiles, | | | | of the things that the vice president |
| AutoMart.com, released the lists of the | | | | noticed are that shoppers are searching |
| most searched vehicles in their sites. | | | | for family utility vehicles, either |
| Based on the list, the Ford F-150 was | | | | family sedans or SUV's, and for pickups. |
| the most searched vehicle on both sites | | | | was launched last spring by as United |
| in the first three months of 2007. | | | | States' first fully translated, fully |
| In the top nine most searched make | | | | functioning national web site that |
| vehicles were the CHEVROLET (12.95%), | | | | exclusively targets Spanish speaking |
| FORD (10.84%), TOYOTA (6.82%), HONDA | | | | consumers. |
| (6.54%), DODGE (5.61%), NISSAN (4.48%), | | | | Dowd added that they were pleased that |
| JEEP (4.48%), PONTIAC (2.94%), and the | | | | their choices of vehicles are attractive |
| GMC (2.90%). Their model vehicles' list | | | | to a wide range of clients. He said |
| was composed of F-150M (2.75%), MUSTANG | | | | these selections allow both of their |
| (2.62%), ACCORD (2.52%), CIVIC (2.44%), | | | | companies - and - to remain leaders in |
| TAHOE (1.66%), TACOMA (1.46%), WRANGLER | | | | the field of online, automotive |
| (1.46%), EXPLORER (1.42%), and F-250 | | | | classified advertising. |
| (1.34%). | | | | About is the largest dealer and |
| On the other hand, the had the following | | | | exclusive automotive website featuring |
| vehicles as their top ten: FORD | | | | new, used and certified pre-owned car |
| (16.08%), CHEVROLET (13.55%), TOYOTA | | | | listings. With more than 1.3 million |
| (10.72%), HONDA (7.75%), NISSAN (7.68%), | | | | vehicles for sale, it has an amazing 8 |
| DODGE (4.77%), GMC (4.27%), VOLKSWAGEN | | | | million Auto Mart Magazines monthly and |
| (3.60%), MITSUBISHI (3.29%), and JEEP | | | | a dominating paid search marketing |
| (2.94%). Their model vehicles' list was | | | | effort. To over 15,000 dealers |
| composed of F-150 (3.70%), CIVIC | | | | nationwide, drives phone, website, email |
| (2.29%), EXPLORER (2.23%), ACCORD | | | | and cutting edge instant messaging. |
| (2.16%), TACOMA (1.98%), EXPEDITION | | | | It is owned by Cox Auto Trader which is |
| (1.97%), TAHOE (1.57%), COROLLA (1.47%), | | | | a wholly-owned subsidiary of Cox |
| JETTA (1.44%), and SILVERADO 1500 | | | | Enterprises, Inc. |
| (1.29%). | | | | About A fully Spanish-language |
| From these lists, it can be deduced | | | | automotive website, features new, used |
| further that Chevrolet follows Ford in | | | | and certified vehicle listings. It |
| the top rank with its Tahoe and | | | | exudes listings provided by Auto |
| Silverado. These Chevrolet cars have | | | | MercadoÂ(R) Magazine, and Auto Mart |
| quite the same parts as the Cavalier | | | | Magazine; and that is through a database |
| performance parts. | | | | of more than 750,000 cars for sale. |
| Similar popularity was shown by high-end | | | | is owned and operated by Cox Auto Trader |
| brands on both and An example is the | | | | which is a division of Cox Enterprises, |
| BMW which was the 11th most popular make | | | | Inc. |
| on both sites. | | | | |