| Searching is not any more an intensive work | | | | |
| to do. By merely logging in to your favorite | | | | There were, however, differences between the |
| website, you can already search on anything | | | | search patterns of the Spanish speaking and |
| and everything under the sun. | | | | the English speaking consumers. Example of |
| | | | these is the Ford Mustang. It appeared as the |
| With the newest technology that this era has | | | | second most searched vehicle on However, as |
| given, searching for a car does not anymore | | | | to its popularity with Spanish speaking |
| mean standing and going out the house and | | | | consumers, it fell 9 spots down. At |
| looking around for an auto dealer. The | | | | AutoMercado.com, the Mustang, the Camaro, and |
| internet is very much available. | | | | the Corvette were all less searched than on |
| | | | But in the case of the Volkswagen Jetta and |
| Because almost everybody's daily routine | | | | the Toyota Corolla, the cars did not appear |
| involves the mode of transportation, people | | | | in the top 20 list on Nonetheless, they were |
| usually search for vehicles. The more the | | | | included in the top 10 most popular vehicles |
| vehicle is searched, the more it is popular. | | | | on |
| When people search for a car, it can either | | | | |
| mean they are curious about it, or they just | | | | The Vice President of Electronic Media at |
| love the item they are searching. | | | | Auto Mart, by the name of Skip Dowd, said |
| | | | that for the most part, the demand is very |
| Two web sites on auto mobiles, AutoMart.com, | | | | similar on the two sites. Some of the things |
| released the lists of the most searched | | | | that the vice president noticed are that |
| vehicles in their sites. | | | | shoppers are searching for family utility |
| | | | vehicles, either family sedans or SUV's, and |
| Based on the list, the Ford F-150 was the | | | | for pickups. |
| most searched vehicle on both sites in the | | | | |
| first three months of 2007. | | | | was launched last spring by as United States' |
| | | | first fully translated, fully functioning |
| In the top nine most searched make vehicles | | | | national web site that exclusively targets |
| were the CHEVROLET (12.95%), FORD (10.84%), | | | | Spanish speaking consumers. |
| TOYOTA (6.82%), HONDA (6.54%), DODGE (5.61%), | | | | |
| NISSAN (4.48%), JEEP (4.48%), PONTIAC | | | | Dowd added that they were pleased that their |
| (2.94%), and the GMC (2.90%). Their model | | | | choices of vehicles are attractive to a wide |
| vehicles' list was composed of F-150M | | | | range of clients. He said these selections |
| (2.75%), MUSTANG (2.62%), ACCORD (2.52%), | | | | allow both of their companies - and - to |
| CIVIC (2.44%), TAHOE (1.66%), TACOMA (1.46%), | | | | remain leaders in the field of online, |
| WRANGLER (1.46%), EXPLORER (1.42%), and F-250 | | | | automotive classified advertising. |
| (1.34%). | | | | |
| | | | About is the largest dealer and exclusive |
| On the other hand, the had the following | | | | automotive website featuring new, used and |
| vehicles as their top ten: FORD (16.08%), | | | | certified pre-owned car listings. With more |
| CHEVROLET (13.55%), TOYOTA (10.72%), HONDA | | | | than 1.3 million vehicles for sale, it has an |
| (7.75%), NISSAN (7.68%), DODGE (4.77%), GMC | | | | amazing 8 million Auto Mart Magazines monthly |
| (4.27%), VOLKSWAGEN (3.60%), MITSUBISHI | | | | and a dominating paid search marketing |
| (3.29%), and JEEP (2.94%). Their model | | | | effort. To over 15,000 dealers nationwide, |
| vehicles' list was composed of F-150 (3.70%), | | | | drives phone, website, email and cutting edge |
| CIVIC (2.29%), EXPLORER (2.23%), ACCORD | | | | instant messaging. |
| (2.16%), TACOMA (1.98%), EXPEDITION (1.97%), | | | | |
| TAHOE (1.57%), COROLLA (1.47%), JETTA | | | | It is owned by Cox Auto Trader which is a |
| (1.44%), and SILVERADO 1500 (1.29%). | | | | wholly-owned subsidiary of Cox Enterprises, |
| | | | Inc. |
| From these lists, it can be deduced further | | | | |
| that Chevrolet follows Ford in the top rank | | | | About A fully Spanish-language automotive |
| with its Tahoe and Silverado. These Chevrolet | | | | website, features new, used and certified |
| cars have quite the same parts as the | | | | vehicle listings. It exudes listings provided |
| Cavalier performance parts. | | | | by Auto MercadoÂ(R) Magazine, and Auto |
| | | | Mart Magazine; and that is through a database |
| Similar popularity was shown by high-end | | | | of more than 750,000 cars for sale. |
| brands on both and An example is the BMW | | | | |
| which was the 11th most popular make on both | | | | is owned and operated by Cox Auto Trader |
| sites. | | | | which is a division of Cox Enterprises, Inc. |