| Searching is not any more an intensive work to do. By | | | | both and An example is the BMW which was the 11th |
| merely logging in to your favorite website, you can | | | | most popular make on both sites. |
| already search on anything and everything under the | | | | There were, however, differences between the |
| sun. | | | | search patterns of the Spanish speaking and the |
| With the newest technology that this era has given, | | | | English speaking consumers. Example of these is the |
| searching for a car does not anymore mean standing | | | | Ford Mustang. It appeared as the second most |
| and going out the house and looking around for an | | | | searched vehicle on However, as to its popularity with |
| auto dealer. The internet is very much available. | | | | Spanish speaking consumers, it fell 9 spots down. At |
| Because almost everybody's daily routine involves the | | | | AutoMercado.com, the Mustang, the Camaro, and the |
| mode of transportation, people usually search for | | | | Corvette were all less searched than on But in the |
| vehicles. The more the vehicle is searched, the more it | | | | case of the Volkswagen Jetta and the Toyota Corolla, |
| is popular. When people search for a car, it can either | | | | the cars did not appear in the top 20 list on |
| mean they are curious about it, or they just love the | | | | Nonetheless, they were included in the top 10 most |
| item they are searching. | | | | popular vehicles on |
| Two web sites on auto mobiles, AutoMart.com, | | | | The Vice President of Electronic Media at Auto Mart, |
| released the lists of the most searched vehicles in their | | | | by the name of Skip Dowd, said that for the most part, |
| sites. | | | | the demand is very similar on the two sites. Some of |
| Based on the list, the Ford F-150 was the most | | | | the things that the vice president noticed are that |
| searched vehicle on both sites in the first three months | | | | shoppers are searching for family utility vehicles, either |
| of 2007. | | | | family sedans or SUV's, and for pickups. |
| In the top nine most searched make vehicles were the | | | | was launched last spring by as United States' first fully |
| CHEVROLET (12.95%), FORD (10.84%), TOYOTA | | | | translated, fully functioning national web site that |
| (6.82%), HONDA (6.54%), DODGE (5.61%), NISSAN | | | | exclusively targets Spanish speaking consumers. |
| (4.48%), JEEP (4.48%), PONTIAC (2.94%), and the | | | | Dowd added that they were pleased that their choices |
| GMC (2.90%). Their model vehicles' list was composed | | | | of vehicles are attractive to a wide range of clients. |
| of F-150M (2.75%), MUSTANG (2.62%), ACCORD | | | | He said these selections allow both of their companies |
| (2.52%), CIVIC (2.44%), TAHOE (1.66%), TACOMA | | | | - and - to remain leaders in the field of online, |
| (1.46%), WRANGLER (1.46%), EXPLORER (1.42%), | | | | automotive classified advertising. |
| and F-250 (1.34%). | | | | About is the largest dealer and exclusive automotive |
| On the other hand, the had the following vehicles as | | | | website featuring new, used and certified pre-owned |
| their top ten: FORD (16.08%), CHEVROLET (13.55%), | | | | car listings. With more than 1.3 million vehicles for sale, it |
| TOYOTA (10.72%), HONDA (7.75%), NISSAN (7.68%), | | | | has an amazing 8 million Auto Mart Magazines monthly |
| DODGE (4.77%), GMC (4.27%), VOLKSWAGEN | | | | and a dominating paid search marketing effort. To |
| (3.60%), MITSUBISHI (3.29%), and JEEP (2.94%). Their | | | | over 15,000 dealers nationwide, drives phone, website, |
| model vehicles' list was composed of F-150 (3.70%), | | | | email and cutting edge instant messaging. |
| CIVIC (2.29%), EXPLORER (2.23%), ACCORD (2.16%), | | | | It is owned by Cox Auto Trader which is a |
| TACOMA (1.98%), EXPEDITION (1.97%), TAHOE | | | | wholly-owned subsidiary of Cox Enterprises, Inc. |
| (1.57%), COROLLA (1.47%), JETTA (1.44%), and | | | | About A fully Spanish-language automotive website, |
| SILVERADO 1500 (1.29%). | | | | features new, used and certified vehicle listings. It |
| From these lists, it can be deduced further that | | | | exudes listings provided by Auto MercadoÂ(R) |
| Chevrolet follows Ford in the top rank with its Tahoe | | | | Magazine, and Auto Mart Magazine; and that is through |
| and Silverado. These Chevrolet cars have quite the | | | | a database of more than 750,000 cars for sale. |
| same parts as the Cavalier performance parts. | | | | is owned and operated by Cox Auto Trader which is |
| Similar popularity was shown by high-end brands on | | | | a division of Cox Enterprises, Inc. |