AutoMart.com, AutoMercado.com post most searched vehicles

Searching is not any more an intensive work to do. Byboth and An example is the BMW which was the 11th
merely logging in to your favorite website, you canmost popular make on both sites.
already search on anything and everything under theThere were, however, differences between the
sun.search patterns of the Spanish speaking and the
With the newest technology that this era has given,English speaking consumers. Example of these is the
searching for a car does not anymore mean standingFord Mustang. It appeared as the second most
and going out the house and looking around for ansearched vehicle on However, as to its popularity with
auto dealer. The internet is very much available.Spanish speaking consumers, it fell 9 spots down. At
Because almost everybody's daily routine involves theAutoMercado.com, the Mustang, the Camaro, and the
mode of transportation, people usually search forCorvette were all less searched than on But in the
vehicles. The more the vehicle is searched, the more itcase of the Volkswagen Jetta and the Toyota Corolla,
is popular. When people search for a car, it can eitherthe cars did not appear in the top 20 list on
mean they are curious about it, or they just love theNonetheless, they were included in the top 10 most
item they are searching.popular vehicles on
Two web sites on auto mobiles, AutoMart.com,The Vice President of Electronic Media at Auto Mart,
released the lists of the most searched vehicles in theirby the name of Skip Dowd, said that for the most part,
sites.the demand is very similar on the two sites. Some of
Based on the list, the Ford F-150 was the mostthe things that the vice president noticed are that
searched vehicle on both sites in the first three monthsshoppers are searching for family utility vehicles, either
of 2007.family sedans or SUV's, and for pickups.
In the top nine most searched make vehicles were thewas launched last spring by as United States' first fully
CHEVROLET (12.95%), FORD (10.84%), TOYOTAtranslated, fully functioning national web site that
(6.82%), HONDA (6.54%), DODGE (5.61%), NISSANexclusively targets Spanish speaking consumers.
(4.48%), JEEP (4.48%), PONTIAC (2.94%), and theDowd added that they were pleased that their choices
GMC (2.90%). Their model vehicles' list was composedof vehicles are attractive to a wide range of clients.
of F-150M (2.75%), MUSTANG (2.62%), ACCORDHe said these selections allow both of their companies
(2.52%), CIVIC (2.44%), TAHOE (1.66%), TACOMA- and - to remain leaders in the field of online,
(1.46%), WRANGLER (1.46%), EXPLORER (1.42%),automotive classified advertising.
and F-250 (1.34%).About is the largest dealer and exclusive automotive
On the other hand, the had the following vehicles aswebsite featuring new, used and certified pre-owned
their top ten: FORD (16.08%), CHEVROLET (13.55%),car listings. With more than 1.3 million vehicles for sale, it
TOYOTA (10.72%), HONDA (7.75%), NISSAN (7.68%),has an amazing 8 million Auto Mart Magazines monthly
DODGE (4.77%), GMC (4.27%), VOLKSWAGENand a dominating paid search marketing effort. To
(3.60%), MITSUBISHI (3.29%), and JEEP (2.94%). Theirover 15,000 dealers nationwide, drives phone, website,
model vehicles' list was composed of F-150 (3.70%),email and cutting edge instant messaging.
CIVIC (2.29%), EXPLORER (2.23%), ACCORD (2.16%),It is owned by Cox Auto Trader which is a
TACOMA (1.98%), EXPEDITION (1.97%), TAHOEwholly-owned subsidiary of Cox Enterprises, Inc.
(1.57%), COROLLA (1.47%), JETTA (1.44%), andAbout A fully Spanish-language automotive website,
SILVERADO 1500 (1.29%).features new, used and certified vehicle listings. It
From these lists, it can be deduced further thatexudes listings provided by Auto MercadoÂ(R)
Chevrolet follows Ford in the top rank with its TahoeMagazine, and Auto Mart Magazine; and that is through
and Silverado. These Chevrolet cars have quite thea database of more than 750,000 cars for sale.
same parts as the Cavalier performance parts.is owned and operated by Cox Auto Trader which is
Similar popularity was shown by high-end brands ona division of Cox Enterprises, Inc.