| Toyota's luxury division has earned
| |
| | and Porsche 911's 18 mpg.
|
| reputation for refined and sophisticated
| |
| | According to Toyota's domestic operations
|
| luxury sedans and sports utility vehicles
| |
| | manager, Akio Toyoda, their Lexus
|
| and this reputation will be lifted once
| |
| | division is envisioning to inject its
|
| again with its new vehicle, the Lexus IS
| |
| | reputation some emotion with the IS F
|
| F. It will belong to Lexus' line of
| |
| | more than what the LS 430 luxury sedan
|
| reliable but elegant family and commuter
| |
| | did.
|
| vehicles.
| |
| | "Lexus has long been renowned as a
|
| The Lexus IS F sports car will go on sale
| |
| | luxury, high-quality brand," he said at
|
| in spring causing shakeups with cars of
| |
| | the car's unveiling last week at Fuji
|
| the same platform from European premium
| |
| | Speedway, the automaker's racing circuit
|
| brands like BMW, Porsche, Volvo (makes
| |
| | near Mount Fuji in Japan.
|
| original Volvo catalytic converter),
| |
| | "But to be recognized as a true global
|
| Audi, as well as the American Chevrolet
| |
| | premium brand, we knew we needed more
|
| Corvette.
| |
| | emotional vehicles."
|
| "Lexus doesn't have a 'halo' vehicle, and
| |
| | As Lexus equipped the IS F with its
|
| in the luxury automotive world that's
| |
| | supercharged technologies and premium
|
| important," said Michael Robinet, an
| |
| | substance, Toyota expects that the car
|
| automotive analyst at consultancy CSM
| |
| | will give its consumers the peak
|
| Worldwide.
| |
| | satisfaction to raise sales to 7,000
|
| "The IS F is a vehicle that won't
| |
| | models globally next year even with its
|
| necessarily drive up Lexus' bottom line,
| |
| | premium price. According to Paul Newton,
|
| but it will drive traffic to showrooms
| |
| | Lexus is maintaining a good stand in the
|
| and bolster the company's image. Lexus is
| |
| | auto market for producing the best luxury
|
| looking for younger buyers right now, and
| |
| | cars making the sales target very
|
| so they want to make a big splash with
| |
| | feasible.
|
| this vehicle."
| |
| | "There appears no reason why the brand
|
| Starting to gain fame, last week the new
| |
| | will not reach its targets based on the
|
| Lexus vehicle was featured in the annual
| |
| | styling and early reports of its
|
| Neiman Marcus holiday catalog, the
| |
| | performance," he wrote in a research
|
| Christmas Book being one of the costliest
| |
| | note, adding that the model's prospects
|
| items on its list. Its tag price of
| |
| | in Europe and Japan are less clear.
|
| $68,000 comes from its black leather
| |
| | "A sporting halo model cannot harm its
|
| interior, hand-polished wheels and
| |
| | somewhat staid image in Europe," he said,
|
| Special Build Badge.
| |
| | but "the brand needs time to gain
|
| The BMW 3 Series, Audi RS4 and Porsche
| |
| | traction in Japan, where it has only been
|
| 911 will have quite a formidable foe in
| |
| | present for the last three years."
|
| the Lexus IS F when it joins its club of
| |
| | The exchange rate of the dollar versus
|
| performance-tuned sports sedans. So far,
| |
| | the Euro will help Lexus beat the
|
| it is the fastest production Toyota's
| |
| | European vehicles which are becoming
|
| luxury division has ever built.
| |
| | pricey although European maker resisted
|
| You can mistake the Lexus IS F to be
| |
| | price increase.
|
| carrying a German DNA with its
| |
| | "Now is key time for luxury Asian brands
|
| performance of zero to 60 mph in just a
| |
| | because of the strength of the euro,
|
| matter of 4.9 seconds. 20 miles per
| |
| | which is making it hard for the luxury
|
| gallon is boasted by its powerful
| |
| | European manufacturers," he said. "Any
|
| five-liter V8 engine producing 400
| |
| | time the value of the dollar falls,
|
| horsepower, says its Japanese automaker.
| |
| | import prices rise, and the import
|
| For a sports car, its mileage is already
| |
| | manufacturer has to take a haircut on the
|
| a respectable one considering the EPA
| |
| | sales margin to keep the price of the
|
| mileage standards of Audi RS4's 15 mpg
| |
| | vehicle the same.
|
