| In the news: General Motors---world's
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| | manager for Buick, the brand is not
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| number one automaker and producer of GM
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| | embarrassed by its appeal to a
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| window regulator -- have presented two
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| | demographic that is referred to as simply
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| new Buick models during a press
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| | as "grown-ups". He also added, "They pay
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| conference lunch held in New York. The
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| | cash, they're not credit challenged. So
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| presentation of the Buick models was made
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| | these are virtuous, wonderful consumers.
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| way ahead of next week's opening of the
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| | They can appreciate nicer things, they
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| New York Auto Show. The Buick models that
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| | can afford nicer things." Plus many of
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| were unveiled include the LaCrosse Super
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| | them would likely appreciate a little
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| and the larger Lucerne Super which both
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| | more power under the hood.
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| reflects the effort of the automaker in
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| | The "Super" name will be added to some
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| reviving the Buick brand.
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| | Buick models to reflect
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| The two new Buick models were given more
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| | performance-oriented versions with
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| horsepower coupled with nice interior
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| | upgraded powertrains and suspensions. And
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| touches. Buick stressed that it is not
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| | to differentiate the cars from other
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| trying to attract younger audience which
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| | Buick cars they will bear distinctive
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| is contrary to what most outside GM
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| | exterior markings.
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| insist that the brand needs to survive.
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| | The Buick LaCrosse is the brand's most
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| On the other hand Buick would like to
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| | affordable model and will be given a
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| attract a new generation of older buyers.
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| | slight makeover coupled with some
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| The average age of a Buick sedan owner is
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| | exterior modifications. Both of the Buick
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| 65 however today's 65-year olds no longer
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| | LaCrosse Super and Lucerne Super are to
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| fit the stereotype of the weakling
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| | be equipped with larger and more powerful
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| white-shoed retiree in which Buick was
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| | engines pus both of these models will
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| popularly associated with.
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| | also have interior upgrades.
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| According to Steve Shannon, GM's general
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