| In the news: General Motors---world's number one | | | | According to Steve Shannon, GM's general manager |
| automaker and producer of GM window regulator -- | | | | for Buick, the brand is not embarrassed by its appeal |
| have presented two new Buick models during a press | | | | to a demographic that is referred to as simply as |
| conference lunch held in New York. The presentation | | | | "grown-ups". He also added, "They pay cash, they're |
| of the Buick models was made way ahead of next | | | | not credit challenged. So these are virtuous, wonderful |
| week's opening of the New York Auto Show. The | | | | consumers. They can appreciate nicer things, they can |
| Buick models that were unveiled include the LaCrosse | | | | afford nicer things." Plus many of them would likely |
| Super and the larger Lucerne Super which both | | | | appreciate a little more power under the hood. |
| reflects the effort of the automaker in reviving the | | | | The "Super" name will be added to some Buick |
| Buick brand. | | | | models to reflect performance-oriented versions with |
| The two new Buick models were given more | | | | upgraded powertrains and suspensions. And to |
| horsepower coupled with nice interior touches. Buick | | | | differentiate the cars from other Buick cars they will |
| stressed that it is not trying to attract younger | | | | bear distinctive exterior markings. |
| audience which is contrary to what most outside GM | | | | The Buick LaCrosse is the brand's most affordable |
| insist that the brand needs to survive. On the other | | | | model and will be given a slight makeover coupled with |
| hand Buick would like to attract a new generation of | | | | some exterior modifications. Both of the Buick |
| older buyers. The average age of a Buick sedan | | | | LaCrosse Super and Lucerne Super are to be |
| owner is 65 however today's 65-year olds no longer | | | | equipped with larger and more powerful engines pus |
| fit the stereotype of the weakling white-shoed retiree | | | | both of these models will also have interior upgrades. |
| in which Buick was popularly associated with. | | | | |