| In the news: General Motors---world's number | | | | manager for Buick, the brand is not |
| one automaker and producer of GM window | | | | embarrassed by its appeal to a demographic |
| regulator -- have presented two new Buick | | | | that is referred to as simply as "grown-ups". |
| models during a press conference lunch held | | | | He also added, "They pay cash, they're not |
| in New York. The presentation of the Buick | | | | credit challenged. So these are virtuous, |
| models was made way ahead of next week's | | | | wonderful consumers. They can appreciate |
| opening of the New York Auto Show. The Buick | | | | nicer things, they can afford nicer things." |
| models that were unveiled include the | | | | Plus many of them would likely appreciate a |
| LaCrosse Super and the larger Lucerne Super | | | | little more power under the hood. |
| which both reflects the effort of the | | | | |
| automaker in reviving the Buick brand. | | | | The "Super" name will be added to some Buick |
| | | | models to reflect performance-oriented |
| The two new Buick models were given more | | | | versions with upgraded powertrains and |
| horsepower coupled with nice interior | | | | suspensions. And to differentiate the cars |
| touches. Buick stressed that it is not trying | | | | from other Buick cars they will bear |
| to attract younger audience which is contrary | | | | distinctive exterior markings. |
| to what most outside GM insist that the brand | | | | |
| needs to survive. On the other hand Buick | | | | The Buick LaCrosse is the brand's most |
| would like to attract a new generation of | | | | affordable model and will be given a slight |
| older buyers. The average age of a Buick | | | | makeover coupled with some exterior |
| sedan owner is 65 however today's 65-year | | | | modifications. Both of the Buick LaCrosse |
| olds no longer fit the stereotype of the | | | | Super and Lucerne Super are to be equipped |
| weakling white-shoed retiree in which Buick | | | | with larger and more powerful engines pus |
| was popularly associated with. | | | | both of these models will also have interior |
| | | | upgrades. |
| According to Steve Shannon, GM's general | | | | |