| With the popularity that hybrid vehicles are enjoying in | | | | Car buyers can afford to be choosy with the broad |
| the media and with all the attention they have been | | | | range of hybrid units being offered in the market today. |
| getting from environmentalist groups and advocates, | | | | Moreover, fuel-efficiency and environmental friendliness |
| one wonders how sales of these hybrid cars are | | | | features of these hybrids are reaching new heights, |
| going. Let us look at some secondary data provided to | | | | captivating a new kind of socially conscious and |
| get a glimpse at just how marketable these hybrid | | | | responsible breed of buyers. |
| cars are. | | | | Prices are reasonable enough to guarantee a following. |
| As of the first quarter of 2007, data from Forbes | | | | Moreover, tax incentives and breaks are given to |
| show that in the US alone, hybrids garnered a | | | | buyers of these eco-friendly hybrid units. Doing the |
| combined sale of more than 17,000 units, a remarkable | | | | math, the hybrid buyer is aware that he can easily |
| 10% increase from the same period in 2006. The | | | | recoup the few thousand dollars difference of a hybrid |
| demand is definitely rising, and this demand is | | | | model over that of a conventional one, through |
| translating into actual sales. Sale of hybrid vehicles | | | | reduced fuel consumption. |
| vis-Ã -vis the total number of light-duty vehicles sold | | | | And these hybrids come safe for the buyer and his |
| also increased by as much as 1.4% compared to | | | | family, too. In addition to fuel efficiency, hybrid safety |
| previous year levels. This only means more and more | | | | features are bringing in more buyers. Open the |
| buyers prefer hybrids to conventional-fuel models. | | | | windows and the low emissions of your hybrid ensure |
| Why the Rush to the Hybrid Section? | | | | that your kids are breathing fresher and cleaner air |
| As fuel prices soar, more and more car buyers are | | | | inside and outside the hybrid van. Navigation and |
| prompted to go for hybrid cars. Since 2003, hybrid | | | | stability systems for the hybrids are also a notch |
| car-makers have been raking in profits from hybrid car | | | | higher, adding to the safety factor more. A hybrid car |
| sales. In 2004 in the US alone, hybrid car sales were | | | | buyer is assured of efficiency not only fuel-wise, but |
| almost 88,000 units. And with the increasing | | | | overall car performance-wise. |
| awareness about climate change and global warming, | | | | As buyers become more fuel-price conscious and |
| hybrid car sales are yet again expected to surge. | | | | more aware of climate change and the effects of |
| With great expectations for hybrid car sales to reach | | | | greenhouse gases; as they realize that safety is |
| record highs in 2007, carmakers are rushing to put into | | | | paramount, and begin to expect comfort and |
| the market new models, packed with all the | | | | enjoyment from riding safe and eco-friendly vehicles, |
| environmental protection and fuel efficiency features | | | | hybrid car sales will continue to rise. Car makers are |
| that they could muster, not to mention the technological | | | | thus capitalizing on this trend and are coming up with |
| come-ons. New models are also widening the array of | | | | one innovative hybrid model after another. Every car |
| offerings, from compact to mid-sized sedans, to SUVs | | | | dealer will surely have one hybrid in his stable. |
| and minivans, even to pickups and trucks. | | | | |