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Article #261: Ford Driven to Retain "king of the Hill" Reign

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The Ford Motor Co. showcased its new dealers in early 2007.
F-250 and F-450 Super Duty pickups at the Ford trucks' rivals include General
2007 North American International Auto Motors trucks. Chevrolet, for one, boasts
Show media preview held last Sunday. The the potentials of Silverado, Avalanche
preview was graced by renowned press and Colorado. Dodge is also competing
motorists and critics in the industry. closely with its Ram and Dakota. Honda's
The pickups were given all-new looks and bet is Ridgeline. Further, one great
feels. It is also equipped with the new addition to the pickup truck segment is
6.4-liter Power Stroke diesel engine the Toyota Tundra. With these
which produces up to 325 horsepower and high-performance pickups, critics said
570 pound-feet of torque. The automaker that it is reasonable to think that there
has also ratcheted up the towing is a great possibility for Ford to lose
capabilities of the pickups to boost its crown as the "King of the Hill."
their potentials. Chevrolet truck parts are especially
According to Mark Fields, Ford's designed to compete with the bread and
president of the Americas, "After 30 butter trucks of Ford. Chevrolet
years of pickup leadership, the Silverado, counterpart of the Sierra, is
Dearborn-based company is not about to the second hot-selling pickup in the
give up its hold, even if sales in the United States next to the Ford Series.
segment continue to fall as a result of a Another improving rival of the F-Series
weak economy. We realize that, as a is the Tundra, a full-size pickup truck
leader, we have a bull's eye on our replacing the T100 of the automaker. The
back." latest Tundra is made bigger to
The Ford F-250, together with F-350, was accommodate the growing demands of real
introduced in 1999. These Super Duty truckers. Improved pickup Toyota Tundra
trucks were engineered to boost truck parts are especially designed to
dimensions, interiors, towing capacity compete with its high-performing rivals.
and commercial applications. Ford F-450 Whether or not the F-Series will lose its
parts were the results of intensive track and fall off the uphill truck
studies and tests conducted by the competition is for enthusiasts to know in
automaker. The F-450 features a concealed the near future. Ford is defending its
slide-out step and swing up hand grab bar title for decades now. Upon one hand,
in the rear tailgate to allow easy access auto rivals show eagerness to topple the
to the pickup. The Super Duty trucks automaker's reign. Only time could tell
epitomize the toughness and quality Ford which automaker would grab auto victory
has established for the longest time. instead of misery.
Ford's Super Duty units will arrive in






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