| The Ford Motor Co. showcased its new | | | | Super Duty units will arrive in dealers |
| F-250 and F-450 Super Duty pickups at | | | | in early 2007. |
| the 2007 North American International | | | | Ford trucks' rivals include General |
| Auto Show media preview held last | | | | Motors trucks. Chevrolet, for one, |
| Sunday. The preview was graced by | | | | boasts the potentials of Silverado, |
| renowned press motorists and critics in | | | | Avalanche and Colorado. Dodge is also |
| the industry. | | | | competing closely with its Ram and |
| The pickups were given all-new looks and | | | | Dakota. Honda's bet is Ridgeline. |
| feels. It is also equipped with the new | | | | Further, one great addition to the |
| 6.4-liter Power Stroke diesel engine | | | | pickup truck segment is the Toyota |
| which produces up to 325 horsepower and | | | | Tundra. With these high-performance |
| 570 pound-feet of torque. The automaker | | | | pickups, critics said that it is |
| has also ratcheted up the towing | | | | reasonable to think that there is a |
| capabilities of the pickups to boost | | | | great possibility for Ford to lose its |
| their potentials. | | | | crown as the "King of the Hill." |
| According to Mark Fields, Ford's | | | | Chevrolet truck parts are especially |
| president of the Americas, "After 30 | | | | designed to compete with the bread and |
| years of pickup leadership, the | | | | butter trucks of Ford. Chevrolet |
| Dearborn-based company is not about to | | | | Silverado, counterpart of the Sierra, is |
| give up its hold, even if sales in the | | | | the second hot-selling pickup in the |
| segment continue to fall as a result of | | | | United States next to the Ford Series. |
| a weak economy. We realize that, as a | | | | Another improving rival of the F-Series |
| leader, we have a bull's eye on our | | | | is the Tundra, a full-size pickup truck |
| back." | | | | replacing the T100 of the automaker. The |
| The Ford F-250, together with F-350, was | | | | latest Tundra is made bigger to |
| introduced in 1999. These Super Duty | | | | accommodate the growing demands of real |
| trucks were engineered to boost | | | | truckers. Improved pickup Toyota Tundra |
| dimensions, interiors, towing capacity | | | | truck parts are especially designed to |
| and commercial applications. Ford F-450 | | | | compete with its high-performing rivals. |
| parts were the results of intensive | | | | Whether or not the F-Series will lose |
| studies and tests conducted by the | | | | its track and fall off the uphill truck |
| automaker. The F-450 features a | | | | competition is for enthusiasts to know |
| concealed slide-out step and swing up | | | | in the near future. Ford is defending |
| hand grab bar in the rear tailgate to | | | | its title for decades now. Upon one |
| allow easy access to the pickup. The | | | | hand, auto rivals show eagerness to |
| Super Duty trucks epitomize the | | | | topple the automaker's reign. Only time |
| toughness and quality Ford has | | | | could tell which automaker would grab |
| established for the longest time. Ford's | | | | auto victory instead of misery. |