| Volvo earlier announced that its new flagship | | | | and win over many new customers considering |
| 'Executive' model, so far the most | | | | the other popular premium brand rivals. We |
| luxuriously equipped product, has been added | | | | expect to sell 50,000 new S80s a year around |
| to the all-new Volvo S80 saloon range. The | | | | the world, of which 70 per cent will be new |
| car is priced at £38,415 and the | | | | Volvo customers," said Frederik Arp, Volvo |
| deliveries have started since last week of | | | | Cars CEO. |
| January. | | | | |
| | | | At the launch of the first generation Volvo |
| The Volvo S80 'Executive' model enters the | | | | S80, the automaker flaunted bold design that |
| auto scene with dynamic design language, | | | | mirrors the automaker's new design direction. |
| improved ergonomics, powerful performance and | | | | However, the Swedish automaker did not |
| world-class safety. The car is delivered with | | | | entertain a halt. Its pool of designers |
| the aim of attracting the most demanding car | | | | cleverly entertained a sweeping auto styling |
| aficionados. "The all new S80 is entering an | | | | innovation that evokes youthful and dynamic |
| immensely tough sector where the competition | | | | design language plus Volvo safety technology. |
| is razor-sharp and the customers have very | | | | |
| high expectations. We are now challenging the | | | | "The all new S80 is about evolutionary |
| best in the segment with a very special car. | | | | design," said Steve Mattin, Volvo Cars design |
| It radiates what we call 'Scandinavian | | | | director. "All the shapes and materials it |
| Luxury', clean and elegant lines and | | | | uses represent a continuous development of |
| intelligent functionality where every single | | | | the Volvo design language. We have given the |
| detail has been designed with the user's | | | | all new S80 a more youthful and dynamic |
| well-being in mind," said Fredrik Arp, | | | | stance, and created an even more inviting |
| President and CEO of Volvo Cars. | | | | atmosphere by using refined materials and |
| | | | colors that blend smoothly with smart, |
| "We are convinced that the all new Volvo S80 | | | | user-friendly technology. |
| will be a very strong contender in its class | | | | |