| Volvo earlier announced that its new flagship | | | | many new customers considering the other popular |
| 'Executive' model, so far the most luxuriously equipped | | | | premium brand rivals. We expect to sell 50,000 new |
| product, has been added to the all-new Volvo S80 | | | | S80s a year around the world, of which 70 per cent |
| saloon range. The car is priced at £38,415 and the | | | | will be new Volvo customers," said Frederik Arp, Volvo |
| deliveries have started since last week of January. | | | | Cars CEO. |
| The Volvo S80 'Executive' model enters the auto | | | | At the launch of the first generation Volvo S80, the |
| scene with dynamic design language, improved | | | | automaker flaunted bold design that mirrors the |
| ergonomics, powerful performance and world-class | | | | automaker's new design direction. However, the |
| safety. The car is delivered with the aim of attracting | | | | Swedish automaker did not entertain a halt. Its pool of |
| the most demanding car aficionados. "The all new S80 | | | | designers cleverly entertained a sweeping auto styling |
| is entering an immensely tough sector where the | | | | innovation that evokes youthful and dynamic design |
| competition is razor-sharp and the customers have | | | | language plus Volvo safety technology. |
| very high expectations. We are now challenging the | | | | "The all new S80 is about evolutionary design," said |
| best in the segment with a very special car. It radiates | | | | Steve Mattin, Volvo Cars design director. "All the |
| what we call 'Scandinavian Luxury', clean and elegant | | | | shapes and materials it uses represent a continuous |
| lines and intelligent functionality where every single | | | | development of the Volvo design language. We have |
| detail has been designed with the user's well-being in | | | | given the all new S80 a more youthful and dynamic |
| mind," said Fredrik Arp, President and CEO of Volvo | | | | stance, and created an even more inviting atmosphere |
| Cars. | | | | by using refined materials and colors that blend |
| "We are convinced that the all new Volvo S80 will be | | | | smoothly with smart, user-friendly technology. |
| a very strong contender in its class and win over | | | | |