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One of the Fastest Ways to Gain New Copywriting Clients

Yes, it's cold calling! students to create a Unique Selling
As is often the case, the shortest way to Proposition (USP) for themselves, and
success is the most distasteful. But I then contact only those companies that
can tell you from personal experience strongly relate to that USP. The phone
that making that call (until you get conversation might go something like
enough clients), can shave months off this:
your start-up marketing efforts. Copywriter: "I've been looking at your
When I first began freelancing, I Web site for some time now and have been
combined direct mail with follow-up phone planning to call to check the spelling of
calls, so I wasn't "hard core" cold your name and make sure you're at the
calling. But even then I remember mailing Houston office so I can send you a
100 letters and getting no response. letter..."
However, I always followed up those Potential Client (who is flattered and
letters with a call until I got so busy curious): "Why have you been looking at
fulfilling requests for my background our site?"
materials, that I couldn't make any more Copywriter: "Because you direct market
calls. Corvette parts and accessories and I am
I always kept track of who I mailed to the world's only copywriter specializing
and who I followed up with. (At the time, solely in exotic cars. I felt that we
I kept track of my campaigns with ACT were well matched."
contact management software). Potential Client: "Yes, it would seem so.
To understand how powerful it is to make We have to write most of our copy in
those follow-up phone calls, I recall house because we can't find anyone who
that my most successful campaign mailed can talk 'corvette' or handle the
out 100 names with no responses from the technical aspect of the writing..."
letter call to action. A "master salesman" knows that the
However, after making some follow-up highest conversion rates come from
calls, I had 12 viable potential new face-to-face selling. For the master
clients on my list! And with the copywriter, the corollary is one-to-one
statistical rule of thumb that one in 10 communication.
will convert, I knew that one of them Marketing directors and agency creative
would become a new client. directors understand the sales process
Conducting a direct mail campaign and and have heightened respect for the
then following up the names you most want copywriter who follows its tenets...as
to work for is a very effective way to long as the message is relevant.
gain clients, as long as you have unique So if you've got the gift of
positioning, a very strong offer, and a aggressiveness, try cold calling. I
very good list. (Some of my students get promise that it will evolve from awkward
about 10 responses from their very first and intimidating to fun and exciting in
mailing!) about 10 calls. (In fact, the last time I
However, cold calling a good list will cold called I got a "live one" on call
yield faster results at less cost, as number 10.)
long as you do it right. If you think like a salesman and view it
In today's world, direct marketing is a as a numbers game ("I must get nine
person-to-person activity. You need to "no's" so I can get to the one "yes"),
have a good reason for contacting you can become so engrossed in the
someone...a reason that offers them an process that getting a copy job feels
immediate promise of benefit. like an interruption.
For instance, I teach my coaching




www.yl-gazette.com keyword stats [2007-10-08-2007-10-08]



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Other search engines trends:



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