Chinese Watch Industry, A Huge Potential Market Development

With the improvement of living standards, people'sand innovative style in order to win. If we add some
demand for watches is not limited to the needs offeatures, such as night vision bright lights, countdown
time, but set timing, multi-functional, fashionable, value intimer, etc. are more in line with youth culture and
his capacity as one. In recent years, China's annualpsychology of the consumer. Classic style tables, such
sales reached 5,000 watch 10000-10000 level of 6,000as Rolex, Omega, places noble, elegant style, mainly as
million. However, China's current annual average offocus on the identity of persons and refined
every hundred watches to buy five more developedinstrumentation bosses show cultural tastes and social
countries the consumption level of every hundredstatus, effective decorations. As the level of
years, the average consumption of 23 or more everyconsumption of different consumer groups and a
hundred years, developing countries in general the leveldifferent approach, watches consumption has
of consumption of 12 are still far apart, therefore, thatgradually evolved into a multi-layer characteristics of
there is a considerable potential for development.consumer demand is as follows: working-class
China's watch market can be divided into medium, highopponents demand is durable, accurate, good style
and low, while the high-end watches are mostlyand an affordable price, from a few dozen yuan to
imported brands. As people watch more and moremore than 200 yuan that they accept the price, update
attention to the decorative effect, some consumersthe desire is not strong, domestic brands and
prefer to spend some money to buy shockproof,assembled brand is the goal they want to buy.
waterproof and so better performance in high-endWhite-collar style and brand-based consumer Zeyi,
watches. Thus, in recent years, imports of the table,consumer price from several hundred yuan to the
such as [plum], [Tissot], [England Nag] and other salesprevious thousand dollars. They tend to have several
on the rise. Secondly, novel style, stable quality,watches, on different occasions and different seasons,
affordable domestic famous brand Fiyta, Rossini andand even different sets of clothing to wear a different
so well received by consumers.watch.
The low-grade watches, such as sales of domesticallyTruly affluent consumers, a smaller proportion of the
produced electronic form relatively stable, due topopulation, high-grade, brand name watches is their first
cheap, low-income students and those who were of allchoice. Precious metals and diamonds, watches made
ages.of the identity of their shows, rich level of a need,
In the watch models in order to fashion style table andespecially in the communication occasion, business
the table the most popular classic styles. Fashion stylenegotiations, banquets and other important moments,
table does not pay attention to the brand, pure colorwe must wear expensive watches.