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How the Corvette Changed the Sports Car Industry Forever

Harley Earl was an automobile design expert
at Chevrolet who noticed the influx of smallThen came Zora Arkus-Duntov, the Russian
European sports cars into the United Statesémigré and engineer who found a home at
after World War II. He knew there was aChevrolet, and a project in the Corvette. In
market for a two-seat roadster and convinced1955, Chevrolet introduced its first V8
Chevrolet to introduce their own version: Theengine. Arkus-Duntov redesigned the V8
Chevrolet  Corvette.especially for the Corvette and placed the
bigger, more powerful motor into the
In 1953, the first Corvette's were unveiled.small-bodied car. He also replaced the old
The cars were unique in their construction.two-speed "powerglide" automatic with a
Instead of the steel bodies common for the3-speed manual transmission. Suddenly the
time, the Corvette was actually built from aCorvette was no longer just a pretty face.
much lighter material-fiberglass. ThisThe Corvette became a legitimate competitor
innovation, combined with its Earl-designedfor the other major U.S. sports car, Ford's
appearance, however, was still not enough toThunderbird, and its popularity soared
make  the  car  an  overnight  success.dramatically. Arkus-Duntov is often
considered the father of the Corvette due to
At the time, Chevrolet was known forhis  line-saving  alterations.
producing inexpensive, but unexciting
vehicles. The Corvette, despite its sexOver fifty years later, Corvette remains a
styling and innovative construction was "justleading name is sports cars and is currently
another Chevy" at heart, and lacked theoffering its sixth generation of products,
performance sports car enthusiasts craved.including a rumored high performance model
The original Corvettes featured aknown  as  the  Blue  Demon.
less-that-impressive V6, a two-speed
automatic transmission, and a brake systemThe Corvette is now known as the "poor man's
taken directly from the regular Chevy line.super car" and is noted for its relative
In essence, the original Corvette was aaffordability and impressive reliability
sports car in appearance alone. Sales laggedrecords.
and there was even talk of discontinuing
Earl's  pet  project  after  a  few  years.But before there was a Blue Demon, a Z06, or
any of the Corvette C classes that sports car
Sales were simply too low. Although theenthusiasts love today, there was Harley Earl
fiberglass design wowed potential buyers andand a cute design with a V6 they called the
critics within the sports car industry andCorvette. Chevrolet embraced the idea of a
the appearance of the Corvette was beyondtruly American sports car, and with the help
reproach, the car simply lacked the kind ofof a Russian émigré, built one of the
performance those searching for a true sportsmost popular and lasting sports car labels in
car  expected  to  find.the world.



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