How the Corvette Changed the Sports Car Industry Forever

Harley Earl was an automobile design expert atsports car expected to find.
Chevrolet who noticed the influx of small EuropeanThen came Zora Arkus-Duntov, the Russian
sports cars into the United States after World War II.émigré and engineer who found a home at
He knew there was a market for a two-seat roadsterChevrolet, and a project in the Corvette. In 1955,
and convinced Chevrolet to introduce their ownChevrolet introduced its first V8 engine. Arkus-Duntov
version: The Chevrolet Corvette.redesigned the V8 especially for the Corvette and
In 1953, the first Corvette's were unveiled. The carsplaced the bigger, more powerful motor into the
were unique in their construction. Instead of the steelsmall-bodied car. He also replaced the old two-speed
bodies common for the time, the Corvette was"powerglide" automatic with a 3-speed manual
actually built from a much lighter material-fiberglass.transmission. Suddenly the Corvette was no longer just
This innovation, combined with its Earl-designeda pretty face. The Corvette became a legitimate
appearance, however, was still not enough to makecompetitor for the other major U.S. sports car, Ford's
the car an overnight success.Thunderbird, and its popularity soared dramatically.
At the time, Chevrolet was known for producingArkus-Duntov is often considered the father of the
inexpensive, but unexciting vehicles. The Corvette,Corvette due to his line-saving alterations.
despite its sex styling and innovative construction wasOver fifty years later, Corvette remains a leading
"just another Chevy" at heart, and lacked thename is sports cars and is currently offering its sixth
performance sports car enthusiasts craved. Thegeneration of products, including a rumored high
original Corvettes featured a less-that-impressive V6,performance model known as the Blue Demon.
a two-speed automatic transmission, and a brakeThe Corvette is now known as the "poor man's super
system taken directly from the regular Chevy line. Incar" and is noted for its relative affordability and
essence, the original Corvette was a sports car inimpressive reliability records.
appearance alone. Sales lagged and there was evenBut before there was a Blue Demon, a Z06, or any of
talk of discontinuing Earl's pet project after a fewthe Corvette C classes that sports car enthusiasts
years.love today, there was Harley Earl and a cute design
Sales were simply too low. Although the fiberglasswith a V6 they called the Corvette. Chevrolet
design wowed potential buyers and critics within theembraced the idea of a truly American sports car, and
sports car industry and the appearance of thewith the help of a Russian émigré, built one
Corvette was beyond reproach, the car simply lackedof the most popular and lasting sports car labels in the
the kind of performance those searching for a trueworld.